A Year as TripActions CMO and Beyond
The decade is already in full swing at TripActions and we’ve never been busier or more excited about what we’re accomplishing in the business travel market. The first week of February marks my first year at TripActions, which aligns nicely with my annual LinkedIn post on highlights and lessons. I’m happy looking back on all we’ve accomplished and where we’re headed -- and with who -- in 2020.
I’ll start off with a huge amount of gratitude to my team at TripActions.
We grew our marketing team from 10 to 50 and the company from 300 to more than 1,000 employees. We soared past 150,000 social followers across Facebook, Twitter, Instagram, LinkedIn, and YouTube – a growth of 5x in the last 6 months and now approaching 200,000. We improved our Alexa rankings from 80,000 down to a celebrated 21,000 and made huge leaps in SEO to ensure customers and prospects can find us.
Lastly, we took on our Series D led by Andreessen Horowitz with participation from Zeev Ventures, Lightspeed Venture Partners and Group 11 (fka SGVC) as well as a minority investment from Lufthansa Group announced this week. This all increased the company’s valuation to $4 billion. It is amazing to be part of a hyper-growth startup with strong product-market fit and a huge market opportunity.
As we kick off 2020, we’re celebrating the 3,000+ customers including Zoom, Lyft, Okta, SurveyMonkey, Crate & Barrel, Pinterest, Chubbies, Marine Layer, Sara Lee Frozen Bakery and many more who trust us to manage more than $2 billion in annual travel budget. It is truly a privilege to serve our customers and users to help them seize travel as a strategic lever for culture and growth.
We launched our first industry travel + tech conference - TRAVERSE 19 - in October and I’m excited to invite finance, operations, HR and travel program leaders to this year’s TRAVERSE 20. You can use code: TripActions2020 for the Early Bird pricing.
We also launched our Trust & Transparency site for our customers where you can see our real-time performance metrics, including average hotel savings (up to 34%), traveler satisfaction (more than 90%), our travel agent response time (less than 1 minute), and more. This data shows how TripActions continues to disrupt, innovate, and advance the industry forward by putting the user and their success first.
We also expanded our traveler inventory with multi-GDS, direct connects to United Airlines, Southwest Airlines and Lufthansa Group airlines, and expanded partnerships around the world – all to give our users unrivaled inventory choice and transparency. We also introduced a Carbon Impact Program to provide insights for travelers and companies on their carbon footprint.
One of the best parts of TripActions is working with an incredible team and having the chance to meet new colleagues as well as work with previous coworkers. It is with great excitement that I welcome my good friend, colleague, and GTM partner Carlos Delatorre to TripActions as our Chief Revenue Officer (CRO).
As the two West Coast executives at MongoDB, we shared a lot of miles between Palo Alto and New York. I remember texting back and forth in the skies with Carlos while on the same plane or flights within a few hours of each other commuting from SFO to EWR. He called it, “the bus in the sky.” With those frequent business trips to New York, I hit one million miles this past year as well. Thank you, United Airlines.
As you may know, I believe the three keys to success for sales and marketing alignment are (1) Building Together, (2) Transparency in Results, and (3) Habitual Communication – all coordinated on top of a sophisticated tech stack. This is what I call the Power Couple Playbook. I’m excited to work closely with the CRO to fully align sales and marketing goals in order for marketing to better deliver sales-ready targets into the funnel.
Together, as a power couple, Carlos and I built and drove an amazing GTM machine for MongoDB over 4 years – launching new products like MongoDB Atlas and taking the company public (Nasdaq: MDB) with amazing results in the market still to date. We also had some fun along the way… you can affectionately call him ‘the Database Daddy.’ ;)
I’m excited to have Carlos onboard as a partner as we continue to build and scale our GTM machine at TripActions where we provide business travel solutions focused on the traveler for all organizations from startups to the largest global enterprises across all industries – retail, tech, financial and consulting services, manufacturing and more.
The Mar-Tech Stack
Of course, my annual blog wouldn’t be complete without a mention of our amazing marketing tech stack we are building out with Ryan Schwartz as the lead at TripActions. Additions to our stack this year include Full Circle Insights, Conversica, Sendoso, Reactful, Synthio, DiscoverOrg, Bizible, Segment, Amplitude, Terminus, AirPR, Drift, Eventbrite, Outreach, Ambassador, Litmus, Hootsuite, GaggleAmp, Hive9, G2, SummitSync, LeanData, Chorus.ai, Mutiny, Splash, SEMrush, Bombora, Metadata, Siftrock, On24, Talkwalker, Heroku, GitHub, Fastly, Clearbit, Highspot, InVision, Zeplin, Cloudinary, Delighted, Aventri, Eloqua, Marketo, to name a few. ;).
Thank you to these partners in tech. We are ready for you, 2020. #Letsgo