As the industry continues toward recovery, one thing remains clear: Travel today looks very different than before. Airlines, hotels, and car rental companies are implementing changes to make the travel journey safer and more efficient for customers with the focus on innovations and policy updates that address the changing needs of today’s travelers.
From increased flexibility to innovative new partnerships, travel industry leaders are following a number of key principles that add value and drive solutions for customers across the globe.
Be Easy to Do Business With
In the current global landscape, flexibility has become extremely important. Organizations are committed to giving their customers the freedom to make changes when they need to as well as the ability to self serve and update their choices any time, from anywhere. At American Airlines, eliminating change fees and extending ticket validity gives customers and travel partners more options and more control over their plans.
Simplify the Customer Experience
Another important step in supporting business travel today is proactively providing resources and tools that help customers travel with confidence. Introducing new technologies and tools helps customers navigate the travel journey and promotes peace of mind as more people return to travel.
In the past 18 months, American Airlines has implemented a number of touchless enhancements from allowing customers to check-in and tag bags without touching a kiosk to trialing touch-free entry to Admirals Club lounges. New technologies such as mobile health passports and travel guideline tools are also making the travel experience safer and more seamless. For example, once a traveler chooses a destination, they can use the health app VeriFLY to confirm they’ve fulfilled every requirement for their trip.
Innovative partnerships have been a major part of furthering business travel. Travel organizations set themselves apart by providing more choice and benefits across larger networks. In recent months, American launched new strategic partnerships with Alaska Airlines and JetBlue. Partnering with Alaska strengthens American’s presence in Seattle, Washington, giving West Coast travelers more choice when traveling internationally. Alaska and American loyalty members also enjoy benefits across both airlines.
The collaboration with JetBlue will provide more than 700 daily flights from New York and Boston this winter, giving customers more choice than any other airline can offer. Starting this fall, JetBlue and American loyalty members will also begin to enjoy benefits across both carriers.
Through joint business partnerships with British Airways, Finnair, Iberia and Japan Airlines, American provides a seamless journey and continues to introduce new routes to more destinations in key growing cities like Austin, Texas.
Reduce Environmental Impact
In addition to providing a positive customer experience, the industry has prioritized protecting the planet as travel rebounds. American has taken steps to reduce its carbon impact and make strides toward a low carbon future, ensuring that the world’s destinations can be enjoyed by travelers for generations to come.
American’s sustainability strategy aims to reduce the environmental impact of travel by setting a science-based target for reducing greenhouse gas emissions by 2035, and to reach net zero emissions by 2050. The airline also has undertaken a $24 billion fleet renewal initiative, acquiring more than 500 new, more fuel-efficient aircraft since 2013.
The challenges of the last year have ultimately given the industry an opportunity to evolve in unexpected ways. By shifting to a mindset that champions ongoing innovation and flexibility, both customers and the industry can emerge from this period stronger than ever before.
Guest blog by American Airlines. Founded in 1930, American Airlines is now one of the largest airlines in the world. American’s purpose is to care for people on life’s journey, and together with regional partner American Eagle we offer an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix, and Washington, D.C. American is a founding member of the oneworld® alliance, whose members serve more than 1,000 destinations with about 14,250 daily flights to over 150 countries. For more information, visit https://www.exploreamerican.com/globalsales/.
American Airlines is a First Class sponsor that you can meet at TRAVERSE 21 on September 29, 2021 at the Palace of Fine Arts in San Francisco.