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Nov 16, 2022

How Robust Content Builds Strong Travel Programs

Samantha Shankman

Business Travel ManagementReturn to blog

Robust travel content is the cornerstone of any successful travel management program. 

Of course, user experience and competitive pricing are also important building blocks. But finding a partner that offers unrivaled inventory choice across air, lodging, rail, and rental cars can play a unique and determining role in higher adoption, employee satisfaction, and cost savings throughout organizations.

Jay Richmond, Head of Travel Office IT, Americas at Amadeus, and Raj Das, Head of Global Consulting at TripActions, joined TripActions Director of Marketing Laura Mighdoll to discuss the powerful effect that a robust inventory can have on your travel program.

Watch the full webinar “All Hail Inventory: How Strong Content Build Strong Travel Programs,” sponsored by Amadeus.

Jay kickstarted the conversation by explaining that a deep travel inventory is critical due to its intrinsic effect on trip efficiency, cost, and management.

“The robustness of content ensures that the traveler has visibility to the right product at the right times and/or location. This optimizes the productivity of the traveler and minimizes anxiety around the trip,” he said. 

“Content is king,” said Raj. He explained that robust content is a critical component of the user experience. Additionally, his consulting and sourcing team at TripActions enhances the market content on the platform by creating a bespoke hotel, air, and car program for clients to benefit from specific negotiated rates. 

Finding the Perfect Travel Partner

While understanding the value of content is simple, evaluating the quality of content provided by potential travel content partners is slightly more nuanced. Corporations should confirm that the TMC supports current supplier relationships and is positioned to manage evolving content fragmentation through strong partnerships with companies like Amadeus or through powerful proprietary platforms like TripActions.

“Ideally, a travel content partner would establish and cultivate strong and persisting relationships with suppliers and content aggregators. That solves the problem of access to this comprehensive content. Then, the focus should be on aggregating and normalizing all of this diversity into a single, integrated point of sale for comparison and application of business logic,” said Jay.

The technology behind supplier sourcing and inventory distribution changed significantly in the past decade, and the iteration rate will only accelerate from here. The speakers spoke about the growth potential of New Distribution Capability (NDC) and dynamic pricing when discussing how accessing content and booking it will continue to evolve.

Understanding how content moves is especially important when it comes to adoption rates. Program success is dependent on travelers having access to the right content at the right price at the right time.

“The more hassle-free the booking process, the higher the adoption rate,” said Raj.

Plus, more content means more flexibility and more options.

“A travel manager can act with more creativity in constructing their program and can build management around edge cases that might otherwise be unmanaged and leave value opportunities unrealized,” said Jay.

TripActions has a 93%+ traveler satisfaction rate, and customers can see an 86% reduction in out-of-policy spending, which helps prove that the right tool drives adoption and, therefore, savings for the business. 

Download the TripActions guide, 5 Travel Program Management Changes To Make Now for 2023, to learn about the strategic tweaks that can help your program finish the year strong and provide momentum into 2023. 

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