September 11, 2018

Your Guide to Measuring Traveler Happiness

No matter what business you’re in, you can’t be successful if you’re not listening to your customers.

For anyone leading their company’s travel program, your travelers are your customers, and the success of your travel program hinges on the answer to one question: Is your business travel solution empowering or frustrating your travelers? It’s a critical question you need be able to answer with confidence, but without direct and measurable feedback from those travelers, you’re flying blind.

We’re in the business of making business travelers happy, which means we’ve had plenty of experience measuring how people feel about their travel solution. We wanted to share some of what we've learned in this new guide to help explain why measuring traveler happiness is so important, and then empower you with strategies and tools to launch your own measurement program quickly, efficiently, and (hopefully) happily.

In this guide, you’ll get:

  • Top reasons to measure traveler happiness, along with key stats.
  • Clear next steps to start measuring traveler satisfaction and take immediate action.
  • A downloadable survey you can use to measure traveler happiness at your own company right now.

Check out the guide now - after all, you can never have too much happiness, especially when it comes to business travel.