Podcast: How to Spot Opportunities from TripActions CMO
TripActions CMO Meagen Eisenberg is building a storied career. She’s continuously led marketing teams at innovative, high-growth companies and stimulated their momentum through her savvy, tech-forward approach to marketing.
There are many lessons to learn from her, which is why companies at various stages of growth seek her collaboration. All this expertise became particularly valuable when TripActions moved through the challenge of COVID-19 in the travel industry. Meagen motivated her marketing team to not only face the issue but turn it into an opportunity, helping TripActions gain more than 700 customers throughout the year.
But don’t take it from us. You can learn from Meagen directly.
She joined Randy Frisch, CMO and co-founder of Uberflip, on The Marketers’ Journey podcast this week to discuss the role of a marketing team, her experiences as a business advisor, and much more. The episode kicked off Season 4 of the podcast.
“If you want to join a company, join one that is disrupting a legacy player born before the iPhone. The world changed at that point. The way we interact with software and products and the way we care about the user experience changed. If a product was built before the iPhone, it’s most likely built on outdated infrastructure on disparate systems. Companies built after the iPhone tend to be mobile-first and built around the user. If they have good product-market fit, evidenced by users that love it, you have a good starting point to build from. That’s a recipe to take the market in the future,” says Meagen.
Listen to the full podcast here: