In a normal year, we could look back at the year’s most popular content, notice some trends, get some insights, and maybe publish a fun “Top 10” list.
This was no normal year.
With the global headlines being top of mind for everyone, the content on TripActions.com that our readers engaged with closely followed the effects of the pandemic. It’s a list that certainly tells a story. Here are some highlights.
Kicking It Off. Sure, this year started out normally. Readers were hungry for our take on future-looking topics like these. Seems like a simpler time, doesn’t it?
Of course, no one could have predicted the pandemic that was to come—or that our innovative response to it would help us raise $125 million in convertible-to-IPO funding in June.
The Shift. Suddenly, of course, the world had a new virus vocabulary to learn—and collective challenges to tackle. Overnight, the conversation changed.
Facing the Challenge. Once we knew what we were up against, our focus turned to how best to assist our customers. Readers wanted to know our game plan, and they dove into topics on new features.
Moving the Goalposts. We’re not very good at sitting still; here were two of our initiatives that readers wanted to hear more about.
Looking Forward. What will 2021 look like?