TRAVERSE Preview: GBTA CEO Suzanne Neufang
Only four weeks remain until corporate travel and spend leaders, visionaries, and innovators come together at The Palace of Fine Arts in San Francisco for TRAVERSE 21. We’re counting down the days until the industry convenes to learn and laugh alongside peers, colleagues, and customers.
One speaker of particular interest at the event will be GBTA CEO Suzanne Neufang. GBTA, short for the Global Business Travel Association, is the world’s largest professional association representing the $1.4 trillion business travel industry. It empowers its 9,000+ membership base with the knowledge, resources, and community to navigate our always transforming world. Suzanne’s presence at TRAVERSE 21 represents TripActions’ critical position as a leader in the corporate travel and spend industry.
Suzanne’s keynote, ‘The Future of Business Travel’, will undoubtedly end the day on a high note. In the session, Suzanne will discuss how the business travel industry is evolving post-pandemic using GBTA data and unique industry insight. She’ll cover current influential trends including the impact of the rise of remote work, the increasing corporate focus on sustainability, and diversity in the travel ecosystem.
Ms. Neufang will address the in-person and virtual attendees at TRAVERSE from a unique position. She was named as GBTA CEO in February 2021, taking the reins while the travel industry continued to navigate its way through COVID-19. As an industry leader tasked with leading the organization’s recovery from recent pandemic challenges, Suzanne jumped in and started doing what she does best: connecting the dots with a focus on transformation and team.
She has a front row seat to the changes sweeping the industry and two hands on the wheel when it comes to determining how we all rise to meet the challenges for a stronger, more sustainable and inclusive future.
In a recent letter to GBTA constituents, Suzanne wrote, “We continue to see a willingness and readiness of employees to return to business travel.” In fact, more than half of poll respondents in the August GBTA poll said that they expect business travel to increase between September and November. European respondents were even 25% more likely than those in North America to expect these business travel gains.
Suzanne ended the note with optimism and a call for the industry to continue developing and supporting the next generation of business travel professionals. We can’t wait to hear more of her unique insights in person.
There’s still time to reserve your spot at TRAVERSE 21, the annual conference on all-things-corporate-travel-and-spend, taking place live on September 29 at The Palace of Fine Arts in San Francisco. Sign up today!