Blog Image // TripActions CMO Champions Diversity & Female Leadership
Feb 13, 2020

TripActions CMO Champions Diversity & Female Leadership

Samantha Shankman

CultureReturn to blog

TripActions is committed to building a diverse and inclusive business. It is an important part of our values and empowers us to build a product that serves customers and users — all of them, all of the time. Our leadership plays a huge role in actively encouraging a hiring process, culture, and product that is reflective of that mission.

TripActions CMO Meagen Eisenberg recently hit her one-year milestone and shared some of her learnings and insights in a LinkedIn post. But before TripActions, Meagen navigated a 20+ year career by fostering a good attitude, grit, and a no-limits mindset.

The publication DiversityQ sat down with TripActions CMO Meagen this week to learn more about her experiences, perspectives, and how she puts them into practice at TripActions.

DiversityQ supports board members, HR directors, and brand advocates in setting and implementing diversity and inclusion practices. Progressive businesses today are focusing on how to embrace diversity and create an inclusive workforce and business culture, not to tick a box, but to the benefit of the entire organization. The benefits of diversity include increased productivity, improved staff satisfaction, a more sustainable business model and consequently enhancing corporate returns.

Inside Meagen’s Mind

As Meagen explains in the interview, she doesn’t prescribe to gender personas when thinking about how she’s progressed in her career. The factors that lead to career growth and satisfaction transcend gender, race, and age.

“Ultimately, I focused on delivering results, working hard, having a strong drive, work ethic and a ton of grit –– and that resulted in my progression in marketing,” she says.

And she argues that diversity is necessary to building a business or product today.

“This should not just be a tick box exercise, either. People of different cultures, backgrounds, ethnicities and experiences are needed to get truly varied insights, no matter the business. These diverse insights are fundamental for any business to produce industry-challenging concepts and ideas. Likewise, the better companies reflect the diversity of their customers, the better positioned they will be to serve and understand them,” she explains.

“We understand, for example, that 50% of our customer base of travelers are female, so our leaders and teams need to reflect that same level of gender diversity so that we can better understand their needs and exceed their expectations.”

Diversity and inclusion is an integral part of our TripActions values when we hire, support, and promote at all levels of the organisation. It all starts at the top and trickles into our managers, employees, and our product.

“We are fortunate at TripActions to have 50% of women in our workforce and 54% in leadership. I, of course, would love to see this across all companies – more diversity representation at all levels,” explains Meagen.

TripActions believes that employees are also major drivers and encourages them to own and participate in building diversity initiatives to create an inclusive culture. TripActions has developed employee resource groups (ERGs) that focus on diversity and inclusion. From a product standpoint, we’ve launched non-binary booking options on our platform.

“What’s important to remember is that there’s always more we can do as we grow, so continuing to focus on building diversity – not only with gender but also with ethnicity, ability, experience, background, sexual orientation, social mobility and the like – is key.”

Read the full interview on DiversityQ to learn more about Meagen’s thoughts on strengthening the leadership path for women, her advice for young women, and the positive impact that TripActions’ diversity and inclusion activities has on business here.

Return to blog