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Amobee Gains Real-Time Reporting & Global Reach

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With offices around the globe, Amobee needed a TMC that provides a unified platform through which to manage bookings and run reporting with ease.

One of the leading independent digital advertising platforms globally, Amobee provides end-to-end, omni-channel campaign management powered by in-depth analytics and proprietary audience data. With offices crisscrossing the globe, Amobee needed a travel management company (TMC) that provides a unified platform through which to manage bookings and run reporting with ease. By implementing TripActions, Amobee gained access to a user-friendly platform to streamline global booking and simplify reconciliation.


  • Poor user experience and difficulty ensuring correct bookings
  • Hassle of manual policy enforcement
  • Inability to access real-time reporting
  • Limited global reach

Results with TripActions

  • Attractive, easy-to-use platform makes managing travel a breeze
  • Tiered policy simplifies enforcement
  • Time savings of ~40 hours/year due to global reporting & reconciliation capabilities

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Delayed Reporting & Reconciliation

Booking travel through the previous TMC was onerous, but reporting was the real ordeal. “We had to wait until the 15th of the following month to get any kind of meaningful reporting,” said Sharon who was often left scrambling to input numbers into the general ledger before the company’s monthly close.

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Lack of Global Reach

Managing global travel — a necessity for Amobee, with offices in Israel, Australia, Singapore, London, and beyond — was a hassle for both traveling employees and Sharon’s team, since Amobee’s old TMC lacked direct support abroad.

“Each of those TMCs had different tools and pricing structure,” Sharon said. “I couldn’t get a complete picture of what was happening.”

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Globally Reconciled Travel Reports

Reconciliation is now a breeze, too. Sharon simply uploads her American Express bill to TripActions and within seconds has a fully reconciled report. “It’s a 12 out of 10,” Sharon said. And thanks to TripActions’ global reach, all worldwide Amobee employees can use the platform to book and manage travel — which means Sharon can reconcile globally.

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We needed a powerful booking engine with a great travel management company behind it, but that didn’t exist before TripActions. It’s truly the first one.

- Sharon Warmboe, Global Procure-to-Pay Manager, Amobee

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Anticipated Cost Savings

Sharon expects big savings on travel and accommodation once employees are on the road again. Based on the anticipated cost savings on hotels alone, Amobee dropped all negotiations to secure an annual rate with the hotels it had previously worked with. “The price offered by TripActions was almost always less than our contract price,” Sharon said.

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