In today’s consumer-driven world, it’s clear that delivering an exceptional, frictionless business travel experience is inextricably linked to better overall travel program management, cost savings, and top-line growth. Because of this, measuring traveler satisfaction and adoption is no longer just a nice-to-have — it’s crucial to truly understanding how your travel program impacts your business overall.
With this in mind, where does an organization begin? To help answer this question, our Rethinking Success Metrics for Corporate Travel Programs webinar brings Sojern CFO Curtis Atkisson together with TripActions Senior Product Marketing Manager Christina Kim to discuss how to measure adoption, understand satisfaction, and keep experience top of mind without sacrificing cost control or savings.
Watch the on-demand webinar to learn:
- Why the status quo of measuring program success is no longer enough
- How traveler satisfaction and adoption translate to improved spend visibility, control, and savings
- Which metrics accurately gauge the end-to-end experience
- How to benchmark your program results against what others have seen
Senior Product Marketing Manager, TripActions