Blog Image // Black History Month: Shaka Senghor on the TripActions Approach
Feb 17, 2022

Black History Month: Shaka Senghor on the TripActions Approach

Samantha Shankman

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TripActions is celebrating Black History Month, also known as African American History Month, all February long. This annual observance originated in the United States in February 1926, when historian, journalist, and author Carter G. Woodson pioneered “Negro History Week” to coincide with the birthdays of Abraham Lincoln and Frederick Douglass. In 1976, the week was expanded to Black History Month.

“I think it's important for people to understand this origin story and how it's blossomed over the years to include a full month-long celebration. We intend to extend it into a year-long celebration every year,” says TripActions’ Head of Diversity, Equality, and Inclusion Shaka Senghor.

“Black History Month is really American and world history month. We're acknowledging the contributions of Black people all over the world. When you think about TripActions being a global company, we’re really able to lift up those contributions and the impact that has had on the world—from the travel industry to every sector of society. We’re in a position to expand the narrative around what it means to be celebrating this month for years,” says Shaka.

At TripActions, we celebrate Black History Month as part of our larger DEI efforts and events.

“One of the things that we are doing here at TripActions is deepening our learnings, deepening our understanding of the many ways that Black people have contributed to the world. We bring in guests to speak about Black History Month, share information, highlight thought leaders, and host celebrations. And while all of those events are important, it’s also important to acknowledge the leaders who reflect on this throughout the year—not just during Black History Month.”

While Shaka can’t speak for what other tech companies are doing internally, he has observed how their external efforts to share content are also important in terms of opening the door to diverse candidates and employees.

This month, TripActions introduced the Future Leaders campaign to support small, Black-owned businesses that are reshaping entrepreneurship and changing the future. Sponsored by TripActions Liquid, four chosen business owners are sharing their stories via blogs and Instagram Lives with Shaka. Later this month, community members will be able to cast their votes, and one chosen winner will receive a credit of $5,000 to spend via a Liquid card and through the TripActions platform to help build their enterprise!

Read more content on Black History Month and the Future Leaders campaign.

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